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Telling rich and engaging stories through beautifully crafted pieces of content is essential for any brand wanting to stay relevant. At FuelContent, we are experts at telling compelling stories at scale, utilising the uniqueness of each platform.
We’ll tell your story in a way that suits your brand, your audience, and your budget. Whether it’s smaller passion projects or high-end productions, our world-class, global capabilities ensure that we can deliver consistently.
A new Corporate Identity calls for a new introduction. South African based games company, Habanero Systems approached Hellomotion with one need in mind. Create an engaging reel that breaks the mould of what the user expects.
Turning minimal illustration into something else is what we love doing most. Cell C wanted to introduce a powerful new service to the public in a simple and engaging way. Illustrating and animating in house meant quick turn-around time and fluid visuals.
To promote the launch of Pernod Ricard’s new ECRM platform, Inner Circle, Fuelcontent created a full spectrum user journey. Using a combination of live-action footage, motion graphics, and 3D animation, we gave viewers the introduction they needed into the world of Pernod Ricard.
With the release of Olmeca Tequila’s digital platform, Switch On The Night, Fuelcontent was tasked with creating a short introductory animation, taking the user on a journey from the darkness of the initial idea, into Olmeca Tequila’s world of curated content.
Approaching the Christmas season, Sterns aimed to highlight a collection of their most important holiday savings. Knowing that their jewellery needed to be represented perfectly, Hellomotion decided to re-create Sterns' signature pieces and packaging in 3D.
Sugar is an intricate part of South African culture – more than most people realise. So together with FCB Johannesburg, we crafted a beautiful, feel-good commercial that shows the rich tapestry of South Africans whose lives are enriched every day by Huletts sugar.
The goal of this campaign was to reduce the awkwardness around talking about testicular cancer, and get men to check themselves before it’s too late. After all, if caught early, the survival rate in stage 1 testicular cancer is 95%. To bring our characters to life, we shot well known comedians doing what they do best. We recorded the movement of their mouths with tracking points that we used to drive the 3d models... aka our testicle characters. In this way we were able to convey a serious message in a light-hearted, humorous fashion.
We knew that we would need to create this entire piece in CG in order to execute this rather experimental concept. Partnering with Motif Studios, we managed to recreate Sunfoil’s beautifully dynamic product, whilst highlighting the brand’s positive health benefits.
Together with FCB Africa, we set out to create a mysterious launch commercial for the much-anticipated Absa Premium Banking card. We modelled the card in 3D and crafted a series of animated macro shots that focused on the sleek red edge on the rim of the new Premium Banking card.
We wanted Olmeca to stand out to consumers at the bar. But to do that at a crowded bar, we first had to make sure they stood out on social media, which is often just a crowded platform. To capture our market’s attention, we created a series of awesome bar tricks with a difference.
After turning 10, MTV Base wanted Fuelcontent to conceptualise and execute a collection of energetic “Kill Boring” ad bumpers. By reversing 1,800 frames-per-second footage, we created a collection of diverse content in minimal time and with minimal spend.
This South African-based app was in need of a small but informative introduction video. We decided to tell the story from the perspective of a frantic family and their modern needs.
Toyota wanted more awareness of the Aygo amongst the youth market. The only problem? The youth market aren’t the ones buying the cars. So we partnered with FCB Johannesburg to create a series of hilarious social video shorts – optimised for their native platforms – that gave youngsters tips on how to convince their parents to buy them an Aygo.
BMW Motorrad is a brand synonymous with cutting edge innovation. With the release of their new flagship space in Cape Town, they decided to create a one of a kind pop up store. Fuelcontent followed them on that journey.
Partnering with FCB Inferno, we created a set of social posts for use in Havaianas’ latest retail campaign. With intelligent use of stock imagery, 3D Studio Max, and the V-Ray render engine, we were able to go from posing to posting within the space of a day.
The goal of this campaign was to reduce the awkwardness around talking about testicular cancer, and get men to check themselves before it’s too late. After all, if caught early, the survival rate in stage 1 testicular cancer is 95%. To bring our characters to life, we shot well known comedians doing what they do best. We recorded the movement of their mouths with tracking points that we used to drive the 3d models... aka our testicle characters. In this way we were able to convey a serious message in a light-hearted, humorous fashion.
We were tasked to reveal Coca-Cola's new CI/Branding. The animation had to show the transition between the old designs across their product range into Coca-Cola's new look. We had to make sure that the final result was simple, yet have a strong visual impact.
Foodland Ontario, a consumer promotion program for the government of Ontario, Canada, commissioned Fuelcontent to create point-of-sale display materials for regional grocery chains. Recipe books, calendars, signage, display boxes and more were conceptualized, designed, art directed and produced by the Fuelcontent creative and production teams.
The Hudson’s Bay premium home lifestyle catalogue is created entirely by Fuelcontent. From creative concept, layout/design, location scouting, producing to product copywriting, color retouching and final file assembly – all aspects are managed and competed by the Fuelcontent creative and production teams.
Fuelcontent produces a weekly flyer for North America’s oldest retailer and Canada’s best known department store – Hudson’s Bay. Design, layout, copywriting, photography, sample management, casting, producing, proofing, retouching, final pre-media file assembly all completed in house at the Fuelcontent studio.
OTMPC (Ontario Tourism Marketing Partnership Corporation) works with tourism partners worldwide to develop and deliver marketing programs that will grow Ontario's tourism sector. Fuelcontent has been the print AOR for almost 20 years, providing graphic design and production services for all their long-format print/digital magazines and brochure collateral.
Bonitas is a provider of healthcare plans that does very well the one thing it’s meant to do – medical aid. We needed to produce an iconic TV commercial that reflected that singular focus and the team's superior, professional delivery.
Old Mutual is a brand that believes in the power of people to do great things. Partnering with FCB Joburg, we created a TV commercial that gave scale and humanity to the brand’s everyday efforts in trying to make South Africa a better place for all.
Post Production: This offering is used when and where necessary – offline editing, colour correction and on-line compositing. It is usually coupled with our productions however can only be utilized and a separate offering by outside Production Houses who work on FCB client jobs. Time wasted driving from one facility to another and the challenge of securing time in senior creatives diaries are one of our biggest draw cards, creatives can walk upstairs to do a quick approval and also involve their senior creatives. We offer NUKE, Flame and Aftereffects
Post Production: This offering is used when and where necessary – offline editing, colour correction and on-line compositing. It is usually coupled with our productions however can only be utilized and a separate offering by outside Production Houses who work on FCB client jobs. Time wasted driving from one facility to another and the challenge of securing time in senior creatives diaries are one of our biggest draw cards, creatives can walk upstairs to do a quick approval and also involve their senior creatives. We offer NUKE, Flame and Aftereffects
We've had the pleasure of working with some remarkable brands.
A group of some of the very best storymakers, technologists and all-round thoroughly organized pros.
Tyler Turnbull
Tim Welsh
Debarpita Banerjee
Patrick Mercier
Nikki Chapman
Mazen Jawad
Reham Mufleh
If you'd like to access world-class content for your clients, get in touch.
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