Better Branded Content

Connected Agile Content for Modern Brands

We are a specialist Global Production Network for advertising, marketing, communications and brand experiences, executing work through an omni-channel approach. Our world-class production capabilities, coupled with highly agile workflow and asset management technology, delivers exceptional quality at scale, brand control and savings for global businesses.

What We Do

Content, Digital and Print Production

Telling rich and engaging stories through beautifully crafted pieces of content is essential for any brand wanting to stay relevant. At FuelContent, we are experts at telling compelling stories at scale, utilising the uniqueness of each platform.

We’ll tell your story in a way that suits your brand, your audience, and your budget. Whether it’s smaller passion projects or high-end productions, our world-class, global capabilities ensure that we can deliver consistently.

Film & Video

3d & animation

VFX & post production

graphic design

AR/VR emerging technologies

photography

Digital Specialist Services

Advanced Print Management

Responsive Website Development

Application and Game Development

get in touch

The Work

All
Film & Video
3d & animation
vfx & post production
Graphic Design
Photography

2016 Showreel

Our showreel is a quick collection of some of the work Hellomotion completed in 2016.

Habanero – Showreel

A new Corporate Identity calls for a new introduction. South African based games company, Habanero Systems approached Hellomotion with one need in mind. Create an engaging reel that breaks the mould of what the user expects.

Agency – Hellocomputer
Animation and Editing – Fuelcontent
Cinematography – Fuelcontent

Cell C – Wi-fi Calling

Turning minimal illustration into something else is what we love doing most. Cell C wanted to introduce a powerful new service to the public in a simple and engaging way. Illustrating and animating in house meant quick turn-around time and fluid visuals.

Agency – 1886
Illustration – Fuelcontent
Animation – Fuelcontent

Investec – IMS

Investec prides itself on the efficiency of its internal processes. In order to raise awareness around one of its strongest offerings, we were tasked to create an explainer video focused on their IMS platform.

Agency – Hellocomputer
Illustration – Hellomotion
Animation – Hellomotion

Pernod Ricard – Inner Circle

To promote the launch of Pernod Ricard’s new ECRM platform, Inner Circle, Fuelcontent created a full spectrum user journey. Using a combination of live-action footage, motion graphics, and 3D animation, we gave viewers the introduction they needed into the world of Pernod Ricard.

Agency – Hellocomputer
Animation – Fuelcontent
Sound – Triplane Studios

Olmeca SOTN – Showcase Video

With the release of Olmeca Tequila’s digital platform, Switch On The Night, Fuelcontent was tasked with creating a short introductory animation, taking the user on a journey from the darkness of the initial idea, into Olmeca Tequila’s world of curated content.

Agency – Hellocomputer
Animation – Fuelcontent
Music – PHFAT
Sound Design – Fuelcontent

Sterns – TVC

Approaching the Christmas season, Sterns aimed to highlight a collection of their most important holiday savings. Knowing that their jewellery needed to be represented perfectly, Hellomotion decided to re-create Sterns' signature pieces and packaging in 3D.

Agency – FCB Cape Town
Animation – Fuelcontent
Sound – We Love Jam

Huletts – TVC

Sugar is an intricate part of South African culture – more than most people realise. So together with FCB Johannesburg, we crafted a beautiful, feel-good commercial that shows the rich tapestry of South Africans whose lives are enriched every day by Huletts sugar.

Production – Fuelcontent
Post – The Academy Post Production

CANSA Testi-monials – TVC

The goal of this campaign was to reduce the awkwardness around talking about testicular cancer, and get men to check themselves before it’s too late. After all, if caught early, the survival rate in stage 1 testicular cancer is 95%. To bring our characters to life, we shot well known comedians doing what they do best. We recorded the movement of their mouths with tracking points that we used to drive the 3d models... aka our testicle characters. In this way we were able to convey a serious message in a light-hearted, humorous fashion.

Agency – Hellocomputer & FCB Cape Town
Illustration – Fuelcontent
Animation – Fuelcontent

Sunfoil – TVC

We knew that we would need to create this entire piece in CG in order to execute this rather experimental concept. Partnering with Motif Studios, we managed to recreate Sunfoil’s beautifully dynamic product, whilst highlighting the brand’s positive health benefits.

Agency – Hellocomputer
Direction – Hellomotion
Animation – Motif Studios
Sound – Freq'ncy

Adidas NEO – Lookbook

With the introduction of their latest NEO clothing line, Adidas approached Fuelcontent to create a set of live action and motion graphics composites for use in an Adidas weather widget.

Agency – Sid Lee Amsterdam
Illustration – Fuelcontent
Animation – Fuelcontent

Absa – Premium Card Animation

Together with FCB Africa, we set out to create a mysterious launch commercial for the much-anticipated Absa Premium Banking card. We modelled the card in 3D and crafted a series of animated macro shots that focused on the sleek red edge on the rim of the new Premium Banking card.

Agency – FCB Africa
Animation – Fuelcontent
Sound – Frequncy

Olmeca – Bartender Trick Videos

We wanted Olmeca to stand out to consumers at the bar. But to do that at a crowded bar, we first had to make sure they stood out on social media, which is often just a crowded platform. To capture our market’s attention, we created a series of awesome bar tricks with a difference.

Agency – Hellocomputer
Animation and Editing – Fuelcontent
Cinematography – Fuelcontent

MTV Base – Logo Reveals

Wanting to introduce the public to MTV Base’s new direction, Fuelcontent needed to create logo reveals that echoed the user-generated tones of MTV's global re-brand.

Agency – FCB Johannesburg
Illustration – Fuelcontent
Animation – Fuelcontent

MTV Base – Bumper Ads

After turning 10, MTV Base wanted Fuelcontent to conceptualise and execute a collection of energetic “Kill Boring” ad bumpers. By reversing 1,800 frames-per-second footage, we created a collection of diverse content in minimal time and with minimal spend.

Agency – FCB Johannesburg
Direction – Fuelcontent
Production – Inc.
Sound – Freq'ncy

Loopsy – Explainer Video

This South African-based app was in need of a small but informative introduction video. We decided to tell the story from the perspective of a frantic family and their modern needs.

Agency – Hellocomputer
Illustration – Fuelcontent
Animation – Fuelcontent
Sound – Prozac Studio

Coke – Xylophone

The Bayworld Aquarium in Port Elizabeth has a reputation of being the perfect place to share joyful moments. When Coke decided to build an activation on one of its biggest leading walls, Fuelcontent was tasked with capturing the making of.

Toyota Aygo – Social Posts

Toyota wanted more awareness of the Aygo amongst the youth market. The only problem? The youth market aren’t the ones buying the cars. So we partnered with FCB Johannesburg to create a series of hilarious social video shorts – optimised for their native platforms – that gave youngsters tips on how to convince their parents to buy them an Aygo.

Production – Fuelcontent
Animation – Fuelcontent

BMW Motorrad – Pop-Up Store

BMW Motorrad is a brand synonymous with cutting edge innovation. With the release of their new flagship space in Cape Town, they decided to create a one of a kind pop up store. Fuelcontent followed them on that journey.

Agency – FCB Cape Town
Cinematography – Fuelcontent
Editing – Fuelcontent

Havaianas – Social Posts

Partnering with FCB Inferno, we created a set of social posts for use in Havaianas’ latest retail campaign. With intelligent use of stock imagery, 3D Studio Max, and the V-Ray render engine, we were able to go from posing to posting within the space of a day.

Agency – FCB Inferno
3D Animation – Fuelcontent
Rendering – Fuelcontent

3D Pack Shots

A quick collection of a couple of the pack shots Fuelcontent has worked on in recent years.

Agencies – Hellocomputer + FCB
3D Modelling – Fuelcontent
Rendering – Fuelcontent

Engen – Zappar TVC

To promote Engen's new Zappar based mobile game, we worked closely with FCB Cape Town to create a 15" TVC that best told the innovative and enjoyable process behind playing Rocket Racer.

Agencies – FCB Cape Town
Animation – Fuelcontent
Sound – We Love Jam

Alexander Forbes – Pensions Index

Partnering with Hellocomputer, Fuelcontent focused on adding enjoyment and engagement to information that could be perceived as quite the opposite.

Agency – Hellocomputer
Illustration – Hellocomputer
Animation – Fuelcontent

CANSA – Testi-monials TVC

Agency – FCB Cape Town & Hellocomputer
Illustration – Fuelcontent
Animation – Fuelcontent

Coca-Cola - Bumper Ads

We were tasked to reveal Coca-Cola's new CI/Branding. The animation had to show the transition between the old designs across their product range into Coca-Cola's new look. We had to make sure that the final result was simple, yet have a strong visual impact.

Agency – FCB Johannesburg
Illustration – Fuelcontent
Animation – Fuelcontent

Foodland Ontario

Foodland Ontario, a consumer promotion program for the government of Ontario, Canada, commissioned Fuelcontent to create point-of-sale display materials for regional grocery chains. Recipe books, calendars, signage, display boxes and more were conceptualized, designed, art directed and produced by the Fuelcontent creative and production teams.

Agency – Fuelcontent
Creative concept – Fuelcontent
Graphic design – Fuelcontent
Photography – Fuelcontent
Production – Fuelcontent

Hudson's Bay

The Hudson’s Bay premium home lifestyle catalogue is created entirely by Fuelcontent. From creative concept, layout/design, location scouting, producing to product copywriting, color retouching and final file assembly – all aspects are managed and competed by the Fuelcontent creative and production teams.

Agency – Fuelcontent
Creative concept – Fuelcontent
Graphic design – Fuelcontent
Photography – Fuelcontent
Production – Fuelcontent

Hudson's Bay

Fuelcontent produces a weekly flyer for North America’s oldest retailer and Canada’s best known department store – Hudson’s Bay. Design, layout, copywriting, photography, sample management, casting, producing, proofing, retouching, final pre-media file assembly all completed in house at the Fuelcontent studio.

Agency – Fuelcontent
Creative concept – Fuelcontent
Graphic design – Fuelcontent
Photography – Fuelcontent
Production – Fuelcontent

Ontario Tourism

OTMPC (Ontario Tourism Marketing Partnership Corporation) works with tourism partners worldwide to develop and deliver marketing programs that will grow Ontario's tourism sector. Fuelcontent has been the print AOR for almost 20 years, providing graphic design and production services for all their long-format print/digital magazines and brochure collateral.

Agency – Fuelcontent
Creative concept – Fuelcontent
Graphic design – Fuelcontent
Production – Fuelcontent

LIFESTYLE

Agency – Fuelcontent
Producing services – Fuelcontent
Photography – Fuelcontent
Styling – Fuelcontent
Color proofing – Fuelcontent
Retouching – Fuelcontent

PRODUCT

Agency – Fuelcontent
Producing services – Fuelcontent
Photography – Fuelcontent
Styling – Fuelcontent
Color proofing – Fuelcontent
Retouching – Fuelcontent

FASHION

Agency – Fuelcontent
Producing services – Fuelcontent
Photography – Fuelcontent
Casting – Fuelcontent
Styling – Fuelcontent
Color proofing – Fuelcontent
Retouching – Fuelcontent

Food

Agency – Fuelcontent
Producing services – Fuelcontent
Photography – Fuelcontent
Color proofing – Fuelcontent
Retouching – Fuelcontent

Bonitas – TVC

Bonitas is a provider of healthcare plans that does very well the one thing it’s meant to do – medical aid. We needed to produce an iconic TV commercial that reflected that singular focus and the team's superior, professional delivery.

Production – Fuelcontent
Post – The Academy Post Production

Nivea – TVC

A brand built on care you can trust, Nivea needed an end-tag that reinforced the nurturing comfort of their endearing mother-and-child TVC.

Production – Fuelcontent
Post – Fuelcontent

Old Mutual – TVC

Old Mutual is a brand that believes in the power of people to do great things. Partnering with FCB Joburg, we created a TV commercial that gave scale and humanity to the brand’s everyday efforts in trying to make South Africa a better place for all.

Production – Fuelcontent
Post – Bladeworks

Debonairs Pizza – TVC

Post Production:
This offering is used when and where necessary – offline editing, colour correction and on-line compositing. It is usually coupled with our productions however can only be utilized and a separate offering by outside Production Houses who work on FCB client jobs. Time wasted driving from one facility to another and the challenge of securing time in senior creatives diaries are one of our biggest draw cards, creatives can walk upstairs to do a quick approval and also involve their senior creatives. We offer NUKE, Flame and Aftereffects